JUMP User DNA

JUMP User DNA

Aggregate all your information around your video service audience

 

JUMP User DNA provides valuable information of each user (at scale), therefore enabling marketing personalization, data-driven strategies for engagement and retention, and hyper-segmentation for ad revenue leveraging.

 

A customer-centric data solution that aggregates all information around each individual user, building a 360-framework to understand the user’s profile, which includes:

Registration Rate

Contact

Engagement Level

Preferred Content Type

Total Consumption

Average Completion Rate

Inferred Genre

Churn Probability

Inferred Age Group

Preferred Genre

Last Activity

Location

Last Content Watched

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