Today, online platforms and streaming services are the biggest competition for traditional television, and today we want to tell you how to generate monetizing of AVOD streaming services.
At JUMP Data Driven, a business data management platform designed specifically for video service players, we tell you all the tools you need to monetize streaming services.
What are the differences between an AVOD, SVOD and TVOD model?
All three models, AVOD, SVOD and TVOD are video playback and consumption services, but each is monetized differently.
The AVOD is the so-called Advertising Video on Demand system. This offers content that is accessed free of charge, but includes advertising. Thus, the user does not pay for the content he/she watches, and the creator of the content sustains the video by means of advertising.
SVOD, Subscription Video on Demand, is a model where content is offered to the user through an annual or monthly subscription payment, without the need to consume advertising.
Transactional Video On Demand is a business model in which users pay for specific content they want to watch. This content can include movies, TV shows, sporting events, etc. Users can only access the content they have purchased and there is no monthly fee.
How does the Advertising Video On Demand (AVOD) model benefit companies?
For companies today, the AVOD model is the perfect model to offer to their customers, as it has been proven that users prefer to consume content with targeted advertising and not pay for content. In this way, they reduce costs.
Advertisements within the streamings are much more relevant to users, especially in the 19-24 age group.
Advantages of monetizing AVoD services
Therefore, monetizing AVOD services benefits both content creators, advertising companies and audiences.
For the audience, it is consuming content that is specifically targeted to what they want, so they are much more likely to consume it and not consider it as spam. For content creators, it is very interesting to know that whoever consumes their videos will be able to see a short advertisement and then continue consuming the content without abandoning it.
For the advertising company, it is beneficial to know that the audience they reach is very likely to eventually consume their content.
JUMP Data Driven Services for video monetization
At JUMP TV Data Driven, we offer video monetization services, since we are specialists in companies dedicated to the creation and reproduction of audiovisual content. Trust our company if you want to generate profit through video services.