JUMP for Pay TV

Understand your Pay TV business, predict your viewer’ behavior and personalize their user experience

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What does your video service get with
JUMP for Pay TV

Understand your subscriber base

and get unified insights about  your Pay TV service performance

Identify subscriber clusters

and increase your marketing campaign success

Increase engagement and retention

by understanding what your subscribers really want

Personalize your content

to increase subscriber consumption and engagement

10% - 10 %

Marketing effectiveness improvement

15% - 15 %

Increase in retention rates

25% - 25 %

Increased content
consumption

All kinds of Pay TV businesses

DTH

CTV

IPTV

OTT

All kinds of devices

Linux STBs

Android TV

OTT boxes
and Stickers

Smart TVs

Mobile

Desktop

All kinds of Pay TV businesses

DTH

CTV

IPTV

OTT

All kinds of devices

Linux STBs

Android TV

OTT boxes
and Stickers

Smart TVs

Mobile

Desktop

Unlock the full potential of your Pay TV service data
with these simple steps, TODAY!

2

Gain insight, segment your subscribers and make accurate predictions

3

Make personalized recommendations for
your subscribers

4

Launch marketing campaigns

1

Send us your Pay TV service data by contacting us

5

Track campaign performance, learn and iterate!

1

Send us your Pay TV service data by contacting us

2

Gain insight, segment your subscribers and make accurate predictions

3

Make personalized recommendations for
your subscribers

4

Launch marketing campaigns

5

Track campaign performance, learn and iterate!

Advanced insights

Answer the most critical questions about your Pay TV service

All business models and devices are supported

Pay TV business snapshot

“How is my Pay TV service performing in general? What about its different packages?”

Subscriber activity

“How engaged are my subscribers and why?”

Audience measurement and content consumption intelligence

“Do I have the right content for my Pay TV business? Are my audience levels per content item adequate?” (rating, reach, share, etc. by TV program for Linear TV)

Pay TV service monetization

“How much is my Pay TV business earning per month? What about its different packages?”

Subscriber retention

“Which subscribers are most likely to leave my Pay TV service?”

UX Performance

“Is the user experience optimal for my subscribers?”

Ads Performance

“Which ads perform better and why?"

Subscriber Segmentation

Understand subscriber behavior relationships so you can answer critical questions and target different subscriber groups

Subscribers by engagement

Audience clustering by level of engagement: number of sessions, time spent, frequency, etc.

Subscribers by consumption types

Audience clustering by consumption in Linear TV, TVOD, Live events, etc.

Subscribers by content type

Clusters by consumption of movies, series, TV shows, live events, etc.

Subscribers by content genre

Audience clustering by consumption in action, drama , thriller, etc.

Subscribers by taste communities

Audience clustering by communities that share consumption habits (e.g: sports + live events community)

Custom segments

Create your own segmentation by combining consumption and monetization with additional variables like demographics, location, device, consumption by time of day, and more

Content performance Insights

Understand your content catalogue so you can optimize your content offering and, in turn, improve subscriber engagement

Consumption type performance

Understand which consumption types (SVOD, TVOD, Linear, Live, etc.) available in your video service are the most successful and which devices are your audience’s favorites

Content genre performance

Understand which genres in your content catalogue are the most successful

Best performing content catalogue items

Identify which content items are the most successful or worst performing and how the ranking changes based on content type (movie, episode, etc), consumption type (SVOD, TVOD, etc.) , consumption device (STB, SmartTV, mobile, etc.) or time of day/day of week

Best performing content providers

Understand which content providers are contributing the most to increasing consumption of your video business

Content segmentation by consumption type

Content consumption by the different consumption types you have available in your video service (Linear TV, Live, VOD, Recording, etc.)

Content segmentation by genre

Content consumption filtered by the different genres available on your video service (action, drama, reality shows, etc.)

Content segmentation by
content type

Content consumption by the different content types you have available in your video service (movie, series, live events, etc.)

Content segmentation
by performance

You will be able to identify both the most successful content and underperforming content

Content performance by categories

You will be able to see which categories have perform the best

Additional content segmentation

Create content packages with your own segmentation, seasonal products or campaigns related to content specifically selected by your curators

Audience Performance Insights

Improve your user experience by understanding what is the trend in your audience behaviour.

Audience Activity:

 

Identify which of your products work better for each household type and how is your audience performing according to the completion rates, playback time, views, playbacks and many other metrics


Self Service KPIs

You also have the possibility to customize the KPIs that best align with your business strategy


Personalized Recommendations

Increase consumption and user engagement by personalizing the content in your video service

Contextual recommendations:

  • Recommendations based on subscriber and product similarities
  • Recommendations by type of day
  • Recommendations by time frame
  • Recommendations by device

Configurable recommendations:

  • Weighted personalization by product category
  • Personalized curated content
  • Predict product blacklists
  • Configure recommendation grids

Performance tracking

  • Recommendation impressions
  • Recommendation impressions CTR
  • Recommendation conversion rate

Marketing campaigns

Make an impact on your video business with targeted marketing campaigns

Choose your favorite tool from our marketplace

• Push notifications • In-Player • Email

Send user segments to these tools to send campaigns

Use standard connectors • API • Download CSV

Track campaign performance

Understand which activities are the most effective for each specific business scenario