Los Angeles, November 19th, 2019
JUMP Data-Driven Video, the pioneers behind the world’s most advanced actionable business data platform for the video industry, announces that the Topic streaming video service will be powered by JUMP’s data-driven video technology.
Topic is the new streaming service for a curious and engaged audience seeking smart, witty, provocative and meaningful entertainment. Topic will feature North American premieres and programming from around the world, complemented by a slate of originals including scripted dramas, comedies, talk shows, documentary and narrative film, and more.
Topic will be using the following JUMP Data-Driven platform modules as part of their video service technology stack to increase retention, personalization, engagement, and marketing effectiveness:
– JUMP Deep Insights®: an all-in-one business intelligence tool that provides insights about Topic’s overall business performance, audience activity, and content watched, using a unified dashboard that serves as a single source of truth for all the data generated from different third parties data sources (online video platform, subscription management system, the front-end, etc.)
– JUMP Retention®: a churn management solution that allows Topic to predict how likely their audience is to leave the service and why, empowering them to take action to influence the behavior of the at-risk audience
– JUMP Actionable® Segments identifies Topic’s audience behavior relationships and breaks them into segments to trigger targeted marketing activities and other targeted activities.
– JUMP Deep Recommender®: a personalization tool that tracks and analyzes content consumption patterns and content similarities in order to provide Topic’s audience with highly accurate video content recommendations.
“We believe the video industry is in the middle of a perfect storm of increasing video consumption, intensified competition, and a proliferation of artificial intelligence technology, all of which is completely changing the video market as we know it” says Jerónimo Macanás, CEO and co-founder of Jump “We are very happy to help Topic successfully address the challenges associated with transforming their video service into a data-driven video business, to help them stay ahead of competition and better serve their audience. We are fully committed to contributing to the improvement of their business through the effective use of business data.”
“JUMP’s focus on video was a key differentiator and a significant driver in our selection as our data partner. Knowing that they have a history of analyzing and displaying the key metrics required to optimize subscription streaming service performance was crucial” says Ryan Chanatry, General Manager of Topic. “We are excited to have JUMP – as the experts in data-driven video – to help us optimize our service.”
“We choose JUMP as our data-driven streaming video analytics provider because of their open approach coupled with the easy-to-use unified dashboard tool with a marketing focus. Their video-centric data lake, which provides multi-level layers of access to our data, is also a compelling aspect of the product.” says Adam Neuman, Senior Director, Analytics for Topic.
JUMP is an advanced business analytics solution that uses data to help video service providers gain valuable insights about their audience and content performance, predict churn to retain users, identify the clusters that video users belong to, and personalize the video experience. Jump is built on the foundations of cutting-edge big data and artificial intelligence technology customized for the video industry.
Our vision is that data and its effective use will be the new competitive advantage in the next phase of the video industry. Nowadays only big players like Netflix, Amazon, and Google use cutting-edge data technologies to compete in the video market: retaining customers and increasing revenues.
For more information visit www.jumpdatadriven.com