Undoubtedly, 2023 comes with great news regarding VOD, as more and more streaming platforms are opting to segment ads and optimize placement in the world of streaming services and TV on demand.
At JUMP Data Driven, a business data management platform designed specifically for video service players, we share with you the information on why streaming services and video servers are increasingly thinking about having ads in their audiovisual platforms.
Why is it important to segment your audience?
Many companies in the audiovisual sector have not yet realized the benefits and advantages of advertising in VOD, since according to a Google study, only 25% of Spanish companies have this service.
Among the advantages that video servers and on demand platforms will acquire through audience targeting, we find:
Higher penetration power than traditional TV
The number of users who stop consuming traditional television and opt for On Demand video platforms is increasing, which is why the penetration of advertising in VOD is a great tool to obtain benefits.
You can select audiences more accurately
Audience segmentation in VOD allows you to reach your target audience with great precision. You can select specifically which audience you want to penetrate, a very effective strategy to reach your target without wasting resources.
Increased analytical rigor
Unlike traditional television measurement, in the measurement of ROI of online video ads there is a great analytical rigor in the study of the audience.
How can JUMP Data Driven help you?
JUMP Personalizer is a recommendation engine that provides contextual content and personalized recommendations on each profile, in order to offer a personalized user experience, so it will help you maximize ROI.
Our platform and tools allow us to manage audience data and we propose a solution to the needs of new technologies and the advancement of current video consumption. If you want to know more, do not hesitate to contact us.