How niche content providers can benefit from data driven strategies: How brands with a niche content offering can compete in a highly competitive market and how they can maximize their ROI by using AI and ML solutions
Artificial Intelligence (AI) falls within the field of computer science and because it can touch upon just about any aspect of modern life, it is becoming more and more prevalent every day. It has the power to give video service providers a competitive advantage. The more sustainable your competitive advantage, the harder it is for your competition to take the lead. AI can help you ensure that your company has the competitive edge it needs to stay ahead of the pack. A significant factor behind a niche content provider’s success is the limited target audience — a very specific group of people — which requires less focus when you are digging into the customer data to understand viewer expectations. In short, a more defined audience equates to a simpler data set which makes it easier to personalize content for specific users. AI and machine learning capabilities can help with data analysis and data collation, providing insights into your viewers’ specific tastes and their behavior, so you can anticipate what it is they want and then provide the most relevant, most valuable content for each user. No business can afford to gloss over these new drivers for business success. Join this panel to learn how to put these technologies to use.