Innovations in Streaming: A CES 2024 Conversation with Jesús Herrero Valverde

In an era where video streaming has become an integral part of our daily lives, understanding the nuances and future directions of this rapidly evolving industry is crucial. A recent in-depth conversation between Jeronimo Macanas, CEO and co-founder of Jump, and Jesus Herrero, an esteemed entrepreneur and executive in the streaming sector, sheds light on the cutting-edge aspects of video streaming technology and business. This discussion, rich in insights and forward-looking perspectives, provides a comprehensive overview of the challenges, innovations, and opportunities within the video streaming landscape.

The Evolution of Video Streaming

The conversation begins with a retrospective look at the journey of video streaming, from its nascent stages to its current state of rapid evolution. The industry has witnessed transformative changes, driven by advancements in technology and shifts in consumer behaviors. Macanas and Herrero emphasize the importance of innovation and the role of data-driven decision-making in adapting to these changes.

The Impact of Generative AI

A pivotal point of the discussion revolves around the emergence of generative AI as a game-changer in the video streaming domain. This technology, with its potential to revolutionize content creation and personalize user experiences, stands at the forefront of the industry’s future. From AI-generated content to seamless multi-language support, the implications of generative AI are vast and varied.

Global Expansion and Niche Content

The success stories of niche content providers, particularly those focusing on specific audiences and leveraging global distribution platforms, highlight the power of targeted content. Herrero shares the example of an LGBTQ-focused service that achieved remarkable success by focusing on a specific niche and expanding globally. This underscores the significance of understanding your audience and securing global rights for content.

Overcoming Industry Challenges

Despite the exciting opportunities, the video streaming industry faces its fair share of challenges, including user churn and content discovery. Macanas and Herrero discuss technological solutions to these issues, emphasizing the strategic use of data and analytics to improve user engagement and retention. The conversation also touches upon the importance of user experience, with seamless navigation and personalized content being paramount for subscriber growth.

The Future of Video Streaming

Looking ahead, the conversation delves into the potential for AI to not just generate content but also drive marketing campaigns and user acquisition strategies. The need for the industry to continuously adapt to technological advancements and market dynamics is highlighted as a constant endeavor. Moreover, the role of collaborations and partnerships in leveraging new opportunities and expanding services is underscored.


This insightful conversation between Jeronimo Macanas and Jesus Herrero offers a glimpse into the future of video streaming, marked by technological innovation, strategic data usage, and a focus on personalized user experiences. As the industry continues to evolve, the insights shared in this discussion will undoubtedly play a pivotal role in shaping its direction. For content creators, service providers, and consumers alike, the future of video streaming promises exciting possibilities and new horizons to explore.