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How Does Targeted Advertising Work?
As we have already mentioned, targeted ads are a publicity mechanism allowing users who meet established criteria to be separated from the general public to
What is Data-Driven Processing?
In data-driven processing, a certain amount of data is accumulated and managed to produce meaningful information. Do you want to know more about this concept?
UX Usability Tests: What is it and how is it done?
Now that you have created your product or website, you will want your users to have a look at it. First, however, you will have
How to predict audience behavior
To know your audience and predict their future behavior has become invaluable for video services today. Why is predicting audience behavior important? Knowing whether users
The Complete Guide to Big Data Management
For any company, data management is essential to the accuracy of all processes. In this post, you’ll find a complete guide to everything you need
The 5 User Engagement Metrics to Know
Engagement analyzes user commitment to a brand. Whether you have a web page, application or social network, it is important to know how committed your
What is a data-driven model and what is it for?
Knowing how to use the data collected is key to creating a development model based on that data that leads to success. Here is how
What’s The Value of Knowing Your Users’ Experience?
The value of knowing your users’ experience is key in ensuring the success of a brand. Knowing the opinions of users, whether good or bad,
Predictive data analysis: What is it and how does it work?
Knowing how to handle data is just as important as getting it in any digital business or OTT platform. This requires predictive data analysis, a
5 Steps for the User Experience Process
The user experience process is an iterative method that can be used to continuously improve a design, through user feedback. One of its main characteristics
