What is predictive marketing? As competition between brands is increasingly fierce and behavioral data has become abundant, predicting an act of purchase becomes a key
Recommendations have become a tipping point for any video service’s strategy to succeed. Without the capability of recommending the right content at the right time
Today’s businesses are constantly looking to improve user experience and collaboration to increase metrics while improving profitability. In this competitive modern world, it is necessary
Whether it’s to stay ahead of the competition or increase profitability, in today’s world of work, supporting your data-driven decision making is critical to any
COVID lockdowns brought about a boom in subscriptions to video platforms, as consumption grew exponentially, and users were able to devote more time to discovering
What are the data strategies that OTT platforms should undertake to improve their subscription revenue?
For many of today’s top enterprises, the ability to get the most out of their data has become a top priority. Turning data into insights,