In order to carry out a loyalty marketing plan within a video playback service, it is fundamental to know how to unify user data. The
For any company, data management is essential to the accuracy of all processes. In this post, you’ll find a complete guide to everything you need
Knowing how to use the data collected is key to creating a development model based on that data that leads to success. Here is how
Knowing how to handle data is just as important as getting it in any digital business or OTT platform. This requires predictive data analysis, a
What is predictive marketing? As competition between brands is increasingly fierce and behavioral data has become abundant, predicting an act of purchase becomes a key
Today’s businesses are constantly looking to improve user experience and collaboration to increase metrics while improving profitability. In this competitive modern world, it is necessary
Targeted ads are directed at specific segments of the population. The objective is to identify each consumer and assign them a profile to offer them
We live in a mobile-first, hyper-connected world. A world that has progressed from seeing movies in theatres to watching them on TV, and then to
In 2021 –as the global pandemic draws out, with continuing limitations on cinemas and live entertainment events, and people around the world again spending their
Why do I need to take care of churn? All subscription models share the same goals: to improve both Customer Lifetime Value (CLTV) and Monthly
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Proyecto subvencionado por el CDTI y apoyado por el Ministerio de Asuntos económicos y Transformación Digital.
JUMP TV Solutions within the framework of the Export Initiation Program of ICEX,
has had the support of ICEX and with the co-financing of the European FEDER fund.
The purpose of this support is to contribute to the international development of the company and its environment.
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