data Archives

The Complete Guide to Big Data Management

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The Complete Guide to Big Data Management

For any company, data management is essential to the accuracy of all processes. In this post, you’ll find a complete guide to everything you need

Andrés García Raffo 6 de April de 2022 15:55

What is a data-driven model and what is it for?

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What is a data-driven model and what is it for?

Knowing how to use the data collected is key to creating a development model based on that data that leads to success. Here is how

Andrés García Raffo 21 de March de 2022 15:53

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Predictive data analysis: What is it and how does it work?

Knowing how to handle data is just as important as getting it in any digital business or OTT platform. This requires predictive data analysis, a

Andrés García Raffo 14 de March de 2022 11:55

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Predictive Marketing: What is it and how does it work?

What is predictive marketing? As competition between brands is increasingly fierce and behavioral data has become abundant, predicting an act of purchase becomes a key

Andrés García Raffo 25 de February de 2022 10:08

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What is user engagement and how can you achieve it?

Today’s businesses are constantly looking to improve user experience and collaboration to increase metrics while improving profitability. In this competitive modern world, it is necessary

Andrés García Raffo 14 de February de 2022 10:55

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What are targeted ads and what are they for?

Targeted ads are directed at specific segments of the population. The objective is to identify each consumer and assign them a profile to offer them

Andrés García Raffo 8 de February de 2022 15:39

OTT App Marketing Strategies To Retain Viewers

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OTT App Marketing Strategies To Retain Viewers

We live in a mobile-first, hyper-connected world. A world that has progressed from seeing movies in theatres to watching them on TV, and then to

Silvia Werd 18 de November de 2021 16:28

HOW STREAMING CAN HELP COMPANIES COMPETE IN A GLOBAL MARKET

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BEYOND THE STREAMING WARS: HOW STREAMING CAN HELP COMPANIES COMPETE IN A GLOBAL MARKET

In 2021 –as the global pandemic draws out, with continuing limitations on cinemas and live entertainment events, and people around the world again spending their

Silvia Werd 6 de September de 2021 12:32

Effective Churn Management as a Key to Succes

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OTT Effective Churn Management as a Key to Success

Why do I need to take care of churn? All subscription models share the same goals: to improve both Customer Lifetime Value (CLTV) and Monthly

Silvia Werd 24 de June de 2021 10:33

AVOD Monetization: What is it and how does it work?

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AVOD Monetization: What is it and how does it work?

Do you know the meaning of AVOD Monetization? OTT (Over The Top) platform services have become increasingly popular both as a consumption method and as

Silvia Werd 5 de June de 2021 16:48

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