COVID lockdowns brought about a boom in subscriptions to video platforms, as consumption grew exponentially, and users were able to devote more time to discovering
Why do I need to take care of churn? All subscription models share the same goals: to improve both Customer Lifetime Value (CLTV) and Monthly
ML and the Use of Smart Data to Attract, Acquire & Retain Subscribers in OTT is one of the most relevant topics nowadays. The media
Understanding your users, the only way to engage them Understanding your users is (or should be) a major concern for any business today. Understanding your
Increasing SVOD competition and slowing OTT market growth will make customer acquisition a more challenging, and expensive, proposition for OTT services. As it becomes harder
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