Whitepapers
Data-Driven Marketing Campaigns
Data-Driven Marketing Campaigns One of the key challenges in the video entertainment sector is the effort required to effectively use data in order to positively
Is your OTT Video Service Successful? KPIs to Track OTT Subscription Video Services
Is your OTT Video Service Successful? KPIs to Track OTT Subscription Video Services A successful OTT service means you are reaching predefined business goals you
The JUMP After Video Analytics
You have invested the time and money to capture and analyze your video service’s data, and now you are able to better understand your customer.
Extreme Content Personalization through AI and ML
Every year more and more video platforms appear increasing competition in the entertainment and OTT industry as well as the demand and expectations from the
HOW TO REDUCE CHURN & AVOID THE MASS SVOD CANCELATIONS PREDICTED FOR 2022
We’ve got some good news and some bad news. First off, the bad news: 2022 is expected to see a sharp increase in churn, with around 150 million
Effective Churn Management as a Key to Success
All subscription models share the same goals: to improve both Customer Lifetime Value (CLTV) and Monthly Recurring Revenue (MRR). And while acquiring new customers leads
ML and the Use of Smart Data to Attract, Acquire & Retain Subscribers in OTT
The media OTT world is getting increasingly crowded. Disney’s video-on-demand streaming service launch in 2020 attracted 10 million subscribers in its first 24 hours in
How niche content providers can benefit from data-driven strategies
Audience demographic data is your secret weapon for improving your video streaming business.It will come as no revelation to say that the more information we
TV Data Revolution: The perfect Cloud TV Platform
We all know TV viewing habits have changed, and the market is racing to keep up. What was up until a few short years ago
How to effectively predict and increase your trial-to-paid user conversion rates
With increasing competition in the OTT and Pay TV space, customer acquisition has become a more challenging and expensive proposition for video services. As it
Audience demographics: your secret weapon for improving your video streaming business
Audience demographic data is your secret weapon for improving your video streaming business.It will come as no revelation to say that the more information we
Data-driven Content Intelligence: How to Make the Most of Your Video Service Catalog
Content is KING! Yes, it is, but every king needs to rule his kingdom wisely to have a prosperous and long-lasting reign. This is where Data-driven
