Whitepapers
Effective Churn Management as a Key to Success
All subscription models share the same goals: to improve both Customer Lifetime Value (CLTV) and Monthly Recurring Revenue (MRR). And while acquiring new customers leads
ML and the Use of Smart Data to Attract, Acquire & Retain Subscribers in OTT
The media OTT world is getting increasingly crowded. Disney’s video-on-demand streaming service launch in 2020 attracted 10 million subscribers in its first 24 hours in
How niche content providers can benefit from data-driven strategies
Audience demographic data is your secret weapon for improving your video streaming business.It will come as no revelation to say that the more information we
TV Data Revolution: The perfect Cloud TV Platform
We all know TV viewing habits have changed, and the market is racing to keep up. What was up until a few short years ago
Is your OTT Video Service Successful? KPIs to Track OTT Subscription Video Services
Is your OTT Video Service Successful? KPIs to Track OTT Subscription Video Services A successful OTT service means you are reaching predefined business goals you
How to effectively predict and increase your trial-to-paid user conversion rates
With increasing competition in the OTT and Pay TV space, customer acquisition has become a more challenging and expensive proposition for video services. As it
Audience demographics: your secret weapon for improving your video streaming business
Audience demographic data is your secret weapon for improving your video streaming business.It will come as no revelation to say that the more information we
Data-driven Content Intelligence: How to Make the Most of Your Video Service Catalog
Content is KING! Yes, it is, but every king needs to rule his kingdom wisely to have a prosperous and long-lasting reign. This is where Data-driven
What can Artificial Intelligence (really) do for your video business?
Today’s entertainment industry technology vendors are reeling off jargon like “AI”, “machine learning”, and “deep learning”, touting the benefits these technologies promise.It can be difficult
What is data-driven user experience?
Why is the user experience in the context of data-driven video so important? Gaining insight into the performance of video services user experience must be
Why Audience Clustering in Video Services is crucial for success?
Clustering data science techniques can be used to identify groups of users based on behavioural similarities One of the biggest challenges a video service provider
How is artificial intelligence impacting TV and video service providers?
There is no question that artificial intelligence (AI) currently plays an important role in all aspects of our society; moreover, experts like Andrew Ng, former
