Is your OTT Video Service Successful? KPIs to Track OTT Subscription Video Services
A successful OTT service means you are reaching predefined business goals you have previously set.
Defining these business goals for my OTT Video service and translate it in specific KPIs is not always easy.
Depending on the Video OTT business models these KPIs could be very different and defining and tracking the right ones could be the difference between a real Data Driven strategy that enables management to respond fast and reliable for achieving their Business goals.
Management periodically should review KPIs within the context of the previously defined business goals in order to evaluate the effectiveness of the operational strategies, manage resources and ensure financial performance of the OTT business.
In conclusion, in a highly competitive market with an extremely demanding audience it is important to understand what your OTT viewers really want and how they behave when they are using your video service. This understanding is essential to defining the most valuable KPIs for your business.
This is the first and most important step in accurately gauging the success of your company and positioning it to be able to react quickly to today’s fast-moving environment.
Service discovery, acquisition, audience engagement, service monetization, churn analysis, and many other behavioral metrics, taken as a collective whole (it doesn’t make sense to base business decisions on any one metric) will help your OTT business jump to the next level by optimizing your video service’s customer acquisition, retention, and engagement and enhancing the effectiveness of your marketing activities.