Recommendations have become a tipping point for any video service’s strategy to succeed. Without the capability of recommending the right content at the right time
Most people have access to a wide variety of platforms that offer audio and video services. Known collectively as OTT services, these platforms include paid
ML and the Use of Smart Data to Attract, Acquire & Retain Subscribers in OTT is one of the most relevant topics nowadays. The media
Let’s talk about how personalization, it’ s a powerful tool to retain users of your OTT service. We are all attracted to things that, in
Understanding your users, the only way to engage them Understanding your users is (or should be) a major concern for any business today. Understanding your
Recently there has been a lot of talk about personalization in the world of video. One of the questions that my colleagues and I have
Personalisation is currently a trendy topic and is recognised as one of the key means to improve engagement and reduce churn for video service providers.