Contextual advertising and OTT advertising are two advertising strategies used to reach a specific audience through different channels. Although both techniques aim to promote products
As we have already mentioned, targeted ads are a publicity mechanism allowing users who meet established criteria to be separated from the general public to
What is predictive marketing? As competition between brands is increasingly fierce and behavioral data has become abundant, predicting an act of purchase becomes a key
Targeted ads are directed at specific segments of the population. The objective is to identify each consumer and assign them a profile to offer them
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JUMP TV Solutions within the framework of the Export Initiation Program of ICEX,
has had the support of ICEX and with the co-financing of the European FEDER fund.
The purpose of this support is to contribute to the international development of the company and its environment.
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