One of the key challenges of modern technology is understanding the distinction between artificial intelligence, machine learning, big data, data science, deep learning, among others.
What is predictive marketing? As competition between brands is increasingly fierce and behavioral data has become abundant, predicting an act of purchase becomes a key
How can content providers benefit from ML? Let’s look at how niche content providers can benefit from data-driven strategies to compete in a highly competitive
A good content recommendation system is key for any content provider. Machine Learning video recommendations provide a unique opportunity for broadcasters, Pay-TV operators, TV Networks, and any content distributor to increase engagement and reduce churn through content personalization.
Currently, most recommendation systems operate using explicit information provided by the user about their preferences (for example, by scoring previously watched content) using a technique known as collaborative filtering.