One of the constant challenges of OTT services is how to attract and acquire new subscribers while holding on to existing subscribers. Thanks to improvements
Why do I need to take care of churn? All subscription models share the same goals: to improve both Customer Lifetime Value (CLTV) and Monthly
OTT analytics, tracking and reporting Having an OTT of multimedia content, distributed to a wide variety of users around the world, all using different devices
For this blog post we wanted to interview Jump’s Chief Revenue Officer (CRO) and cofounder, Jesús Herrero, to get his perspective on the opportunities and
One of the biggest mistakes video service businesses make when managing their viewers is to incorrectly segment their audience or to treat all subscribers the
The user experience is one of the elements that receives the most attention – and thus causes the most concern – for any business that
A successful OTT service means you are reaching predefined business goals you have previously set. Defining these business goals for your OTT Video service and
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