In a highly competitive and ever-changing video streaming industry, it’s crucial to benchmark your performance against market leaders to stay ahead of the game. At
With over 20 years of experience in the video streaming industry, I have a deep understanding of the importance of maximizing Average Revenue per User
Contextual advertising and OTT advertising are two advertising strategies used to reach a specific audience through different channels. Although both techniques aim to promote products
Tendencies and thoughts on 2022: In 2022, over-the-top video streaming demonstrated to the world how it is adapting and combining different content distribution models (SVOD,
Knowing how to handle data is just as important as getting it in any digital business or OTT platform. This requires predictive data analysis, a
Targeted ads are directed at specific segments of the population. The objective is to identify each consumer and assign them a profile to offer them
SVOD platforms began as an alternative to cable television, but today many viewers seem to prefer this kind of service, giving way to the emergence
The world of VOD streaming services has experienced accelerated growth in recent years, mostly among AVOD (Advertising Video On Demand) platforms. With more than 500
We live in a mobile-first, hyper-connected world. A world that has progressed from seeing movies in theatres to watching them on TV, and then to
The OTT continues, offsetting the worldwide gradual decline of traditional linear TV over the last few years. This shift has been accelerated by the global
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JUMP TV Solutions within the framework of the Export Initiation Program of ICEX,
has had the support of ICEX and with the co-financing of the European FEDER fund.
The purpose of this support is to contribute to the international development of the company and its environment.
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