How to measure viewer retention for SVOD companies?
Measure video engagement is a fundamental tool for any company that seeks to maintain the level of loyal consumers to its product or service in
Contextual Advertising and OTT Advertising: Differences
Contextual advertising and OTT advertising are two advertising strategies used to reach a specific audience through different channels. Although both techniques aim to promote products
Customer segmentation strategy: step by step
In order for a digital marketing strategy to be successful, you need to define in the best way the customer or consumer you want to
With 2023 just around the corner, we’re excited to share these 5 upcoming OTT trends!
Tendencies and thoughts on 2022: In 2022, over-the-top video streaming demonstrated to the world how it is adapting and combining different content distribution models (SVOD,
How to make a segmentation strategy successful?
A good segmentation strategy is essential to create a foundation on which to build a great strategy to attract new customers and deliver personalized messages
What is the multi-segment strategy?
When a company wants to sell a product or service and wants to do so in the most optimized way possible, it is best to
How to calculate user retention rate? Tips to increase it
Why? Because knowing your retention rate is the first step to increase it, and if you increase it, it means that you have made progress
What is the market segmentation strategy, and what is it for?
Knowing what is a segmentation strategy will allow you to master one of the basics of marketing: these strategies define much of what companies do
Data-Driven Sales Training: 8 Tips
The use of data driven sales enablement marks a new stage in sales management, adapted to the changing market reality. Sales is no longer a
How to increase audience retention on your video platform?
User retention strategies will allow you to discover the best alternatives to increase the retention rate of your audience, something vital for your video reproduction