JUMP Retention

JUMP RETENTION

Increase retention in your video service by understanding why users leave before they leave.

Audience Segmentation by Risk

Churn Influencers

Key Retention Actions Identification

Increase retention in your video service by understanding and predicting users canceling subscriptions.
HOW IT WORKS?

JUMP Retention is a tool to prevent churn by leveraging AI models to predict why customers might be at risk of leaving your video platform.

Our journey to lead a better retention strategy is:

  • Identify groups of subscribers considered to be at high risk of churn in a given time period.

  • Characterize what differentiates them from those at low risk using different KPIs:
    • Registration tenure
    • Playbacks
    • Movies completion ratio
    • Number of movies started
    • Number of series started
    • Percent Serie partial complete
     
  • Send segmented and goal oriented campaigns to Increase the effectiveness of retention in the video service.
WHAT DO YOU GET?
Individual Risk Score
What is my user distribution based on their risk of leaving the service?
Main Churn Influencers
Which user attributes influence churn probability?
Deep Influencers Analysis
What is my overall retention performance?
Targeted Marketing Campaigns
What objective do I want to achieve with each segment?
THE BENEFITS

Increase retention by predicting churn rates, leading a strategy based on data predictions

15%-50%

churn reduction

Become a user friendly interface and get a reduction of search time

20%

Search Time Reduction

Maximize User Lifetime Value (LTV) by activating consumers with engagement MKT campaigns

+65%

Costumer lifetime value

Increase brand loyalty across your audience to retain them

+85%

PROFIT PER CONSUMER

CLIENTS USING JUMP RETENTION
Don't miss out the BUSINNESS IMPACT you need
 
  • What specific data should be analyzed in relation to their business interests.

  • How to structure this data.

  • How to create personalized user segments.

  • What promotional campaigns and tools should be used to have more impact.
It's your turn now!
How to Make your Video Service Succesful?
Learn what you can get