JUMP Retention is a tool to prevent churn by leveraging AI models to predict why customers might be at risk of leaving your video platform.
Our journey to lead a better retention strategy is:
- Identify groups of subscribers considered to be at high risk of churn in a given time period.
- Characterize what differentiates them from those at low risk using different KPIs:
- Registration tenure
- Movies completion ratio
- Number of movies started
- Number of series started
- Percent Serie partial complete
- Send segmented and goal oriented campaigns to Increase the effectiveness of retention in the video service.
Increase retention by predicting churn rates, leading a strategy based on data predictions
Become a user friendly interface and get a reduction of search time
Search Time Reduction
Maximize User Lifetime Value (LTV) by activating consumers with engagement MKT campaigns
Costumer lifetime value
Increase brand loyalty across your audience to retain them
PROFIT PER CONSUMER
What specific data should be analyzed in relation to their business interests.
How to structure this data.
How to create personalized user segments.
- What promotional campaigns and tools should be used to have more impact.