At 24i, their spirit of innovation and excellence in technology make us the trusted partner in delivering agile, effective and industry leading next-generation video experiences.

Video is engaging, so the way you access it must be equally compelling. 24i embodies the Dutch spirit – we work hard, innovate, and explore.  They are continuously innovating to deliver the next-generation of applications, interfaces, and experiences demanded by discerning video service providers and consumers.

They are on a mission to innovate the way video-lovers discover, watch, and experience great content.

24i loves to create, develop, and deploy beautiful multi-platform video experiences for great content. Their modular, next-generation SaaS platform supports integration across the entire video ecosystem to provide end-to-end video experience solutions for operators, broadcasters at any stage of their video evolution. 

Media companies trust 24i not only to provide the best video experience solutions possible but to also contribute to their video service roadmaps. Founded upon the principle of constant innovation, our next-generation products and services ensure our customers stay competitive and profit from disruption.

With US adults watching videos for up to six hours per day and often across multiple devices (Nielsen Total Audience Report), the appetite for video apps continues to grow. Media companies offering streaming video services demand scale and efficiency in addition to engaging video experiences.

24i was founded in 2009 by Martijn van Horssen and Hans Disch with an ambition to change the future of TV. Today, 24i spearheads the global OTT revolution as one of the leading, front-end, TV app developers in the world. Headquartered in Amsterdam, with offices in Los Angeles, New York, Guadalajara, Buenos Aires, Brno, Helsinki and Madrid, 24i is a group company of Amino Technologies plc.

24i solutions:

Creating modern video experiences, enabling operators, broadcasters, and media houses to profit from disruption.

Enables you to create a consistent yet personalised video experience for every subscriber on any platform.

A customizable solution which helps remove complexity from your OTT strategy.

The 24i Video Experience Platform for the first time, productizes in one platform the converging worlds of Pay-TV, IPTV, and OTT streaming. Combining significant industry experience, consumer insight, and a modern microservices led architecture, we have created a powerful, modular, and flexible SaaS platform.

The platform has been built on the basis of three crucial design principles:

Consumer focus:

Delivering on UI/UX choice and convenience requirements, essential for a competitive edge and combating churn.

Operations success:

Prioritizing efficiency, cost-effectiveness, and having the right tools for staff leading to improved customer success.

Flexible Technology:

Deploying an open IP-based architecture that provides scalability, extensibility, resiliency, and continuous innovation.


The 24i Video Experience Platform includes all the essential elements required to power our redefinition of the modern video experience.

Smart apps:

App development and publishing framework.

The video app development framework and its modular architecture give media businesses confidence with:

  • Delivering a consistent user experience across all devices
  • Expanding and customizing functionality with ease and flexibility
  • Integrating with existing infrastructure and third-party technologies, as needed

Smart OTT

Reach, Engage and Grow your Audience.

Smart OTT provides turn-key video application development platform to allow content owners and broadcasters to provide consumers with an intuitive and engaging user interface for enjoying live and on demand video content.

An advanced cross-screen development framework and modular architecture gives media businesses confidence in delivering:

  • Consistent user experience across all devices
  • Flexibility to easily expand and customize functionality
  • Integration with existing infrastructure, as needed

Smart Operator

Engage Your Subscribers With A Branded, Multi-Screen Experience
Smart Operator is the turn-key video app development platform required by pay-TV providers delivering live and on-demand, linear or streaming services via an intuitive and consistent user interface on any and all devices.

Smart Operator expands the pay-TV providers capabilities for:

  • Engaging subscribers with a compelling user interface – on any device
  • Creating a branded UI that reflects operator marketing priorities
  • Easily integrating with existing infrastructure
Smart Apps offers Video Service Providers a new approach to revitalize existing services, extend their reach with new services, and engage subscribers.

Smart video

Video delivery engine

Smart Video is a feature-rich platform that gives video providers the operational flexibility to deliver video from any source to devices anywhere with a modular architecture.

From content ingest, to multi-platform distribution, the End-To-End 24i Smart Video engine enriches metadata and provides a common media backend architecture and web-services to support subscriber segmentation, personal recommendations and on-the-fly media packaging for multicast, HLS and MPEG-DASH video services. 24i Smart Video bridge the gap for operators to execute a compelling, differentiated OTT video service offerings without compromising ROI or missing out on the wave of growth driven by changes in viewing behaviours, refining video offering and technology solution in a single, iterative effort.


The smart way to configure and style apps

Backstage is the real-time UX and integration manager which allows video service providers to define and manage their application experiences by connecting back-end systems via a cloud-based management console.

The template-based design system allows users to configure both the UI and the UX without writing a single line of code.