With the constant advancement of technology, the ways of consuming television and video have completely changed. Currently, the majority of audiovisual content is produced, marketed and distributed based on the use of the internet.
Thus, VOD or Video On Demand technology is considered one of the best services that users can access.
What is VOD and what is it for?
To begin, it is important to define what a VOD service is, what it is for and how it works. A VOD service refers to the new mode of broadcasting multimedia content. This service allows a user to access a certain content at the desired time without having to wait for it to be available within conventional TV programming.
Thus, unlike conventional television, this service allows viewers to have access to the desired programming in a personalized way. Regarding its functionalities, the system covers the basic video functions: program advance and backward, stop , resume , pause, slow motion, etc.
4 types of on Demand Video
Among its peculiarities, video on demand technology has several structures considered as its main types. Next, we detail the four VOD models that are known today.
Subscription Video On Demand is the term that refers to a kind of video on demand based on providing content to users through a certain subscription. As its name indicates, the consumer must pay a monthly or annual fee to be able to access and enjoy the videos without advertisements.
Transactional Video On Demand is a pay-per-view system for audiovisual content based on video clips. Thus, in this type of VOD, the consumer only pays for what he wants to see regardless of whether it is broadcast live or during a single period.
This system is remarkably similar to traditional video rental systems that are only available for certain hours. Its main advantage is paying for what you want to watch, rather than having to pay an entire subscription.
Advertising Video on Demand is defined as a content delivery model where users have free access to available videos, which contain advertising inserts. Although it offers free content and does not ask for money in return, the platform will insert advertisements that each user must see on a mandatory basis.
It consists of a type of advertising diffusion by the owner of the content, in order to make the videos profitable without the viewer having to pay for it.
Premium Video On Demand is all about a completely dedicated virtual film theatre system . For that reason, it refers to a consumption of Premium content. Therefore, it allows access to a variety of films that are still being shown in theaters.
The PVOD system is supported by world premieres and blockbusters. It is an ideal audiovisual consumption model for lovers of the seventh art.