Engagement analyzes user commitment to a brand. Whether you have a web page, application or social network, it is important to know how committed your users are to your content and therefore how to aim your project.
If you want to learn how to measure this relationship between your users and your content, at JUMP Data-Driven Video, a business data management platform designed specifically for video service players, we look at 5 metrics to measure engagement.
Render Time
It is used to measure a user’s commitment to a website or platform from its inception. It is measured through the time elapsed from when the browser requests a website until the content appears in the browser.
Improving the load time of a page allows you to quickly engage with users, reducing the risk that they will leave the web. You can use a page to perform tests: the faster your website loads, the better the user experience.
Display Time
This indicates the time it takes before the user can commit to a website. The faster they can get the content in front of them, the less they will think about leaving the web.
Improving this time is key to increasing the user’s perception of the usefulness of a page. A common average web view is just over 5 seconds. However, the fastest pages have a time of around 2 seconds.
Interaction Time
This is the time that elapses from when the browser requests a website until the user can fully participate in each part of the page. It’s a really important metric, to identify when users are not able to use all the features of a website.
One way to analyze interaction time is by visiting your website from various browsers and devices, and with different connection speeds. It should be less than 6 seconds.
Bounce Rate
Refers to the percentage of users who visit only one page before leaving your website. The design and performance of your platform can greatly affect your bounce rate.
To improve bounce rate, you must understand what is most important to your users and potential customers and give it to them immediately.
Time on Page
It is used to measure the duration of a visit session, from the moment the user arrives at the web until the moment that user leaves. On blog, media and e-commerce pages, a longer dwell time usually indicates satisfaction and commitment between users and content.
If your users spend little time on your website, you may need a content update to offer a better user experience.
Knowing how to use these metrics well will help you improve your strategies to further retain your users with your content.
