Steve Lyons, Product Manager of Mux Data @ Mux and Daniel Pérez, Data Scientist @ JUMP Data-Driven Video join together to discuss Quality of Experience (QoE) and its impact on audience retention, as QoE has become a unique source of truth for video platforms and a huge opportunity to engage video services’ audiences.
In this webinar our panellists discuss:
- The importance of QoE for video services and the risks of not taking into account the information it provides.
- How it provides real-time access to advanced service performance information.
- How to make the most of this tool to increase audience engagement, retention and customer lifetime value (CLTV).