You have invested the time and money to capture and analyze your video service’s data, and now you are able to better understand your customer. The analytics are done, so now what? The following steps are crucial to your business because data and analytics themselves aren’t enough.
How to effectively use data to impact a video business is a major challenge most companies in the industry face. Using data efficiently means unlocking your platform’s potential, thus increasing your conversion, retention, and engagement rates while maximizing user acquisition.